Ruby Tuesday

This Project was a complete redesign of Ruby Tuesdays brand. The first step of the redesign. The design is more than just standard type like the current logo. It features a Ruby shape based on art for The Rolling Stones single Ruby Tuesday, which is were the name of the restaurant came from started with the logo.

From the logo many other designs have branched. An id package, menus, coasters, mugs and much more collateral.